Learn how to plan a complete content repurposing strategy that allows you to remix and reuse your existing content in 60 minutes or less.

Discover my 9-step content repurposing formula to create fresh content with less effort.

We all want to spend more time doing fun things with the people we love, and creating content can be time-consuming.

So the question is….. Are you going to take advantage of all that content you already have to make creating content easier and faster?
If so, then The Content Repurposing Formula was meant for you!

What students are saying about all my courses and digital products.

I would absolutely recommend this training to anyone!

I always seem to be planning my content on the fly and decide to do "whatever," so this seemed like a well-thought-out system (and not just winging it.

The biggest light bulb went off when you talked about planning content around things that I'm selling or promoting that month. Then it seemed obvious what content I need to create; then I just have to fill in the blanks with topics that are already in my "vault" of content ideas. I can finally batch!

 I've planned out my whole quarter, and if I wanted to, I could plan out the whole year!!

 I would absolutely recommend this training to anyone who struggles to know "what to talk about" in any given month or week and wants to plan things ahead.

Anna Crosby
Geni Collective

I bought Content Planning 101 when it originally launched as a Paid Live Training, so the price was an instant yes, and since I've been in your world for over a year and a half, you're my go-to for all things content creation.

Every product I have of yours has practically been a version of you guiding me every single step of the way through something, and I knew Content Planning 101 would be incredible like your other products. One thing that I was massively intrigued about, which I'd never heard of before, was the method you use yourself for content planning.

I was really overwhelmed and stressed about content planning because it's been so long since I've written a blog post that I lost confidence, and planning isn't my strongest point. But I know I needed to get my arse into gear and start again, but this time with planning and a strategy in place.

Now, I feel relieved and like a huge weight has been lifted off my shoulders because the entire process of content planning is laid out in a way that's really easy to understand and take action with.

My biggest takeaway was the strategy you go into detail about; it is GENIUS!

Ami Hook-Ireland
Digitally Made for You
Do you constantly struggle with...

Or maybe you're tired of feeling overwhelmed by ALL the demands of content creation?

Are you tired of pouring your heart and soul into creating amazing content only to see it get lost in the abyss of the internet?

Or are you finding it hard to create high-quality content that engages your audiences and helps you achieve your business goals?

Does content creation hover overhead like a thunderstorm threatening to drown you in torrential rain?

Are you struggling to stand out in a crowded market?

Do you feel like you're constantly reinventing the wheel with your content creation?

Are you tired of spending hours creating amazing content only to feel like it’s not making the impact you want?

Are you struggling to reach new potential customers and clients with your content?

Do you struggle to keep up with the demands of content creation while growing your online business?

Believe me; I've been there. As a writer and a blogger, I felt like all I did was create content for my clients and my own blog.

That’s why I created The Content Repurposing Formula to provide you with an ultimate guide that helps you create a smart workflow and streamline your content creation process.

You don't need to worry anymore because your problem is almost solved!

The Content Repurposing Formula Will Help You...
Create a Content Repurposing Workflow

Create a workflow that's efficient, scalable, and tailored to your business needs that becomes an essential part of your content strategy.

Get More Out of Each Piece of Content

Learn how to add a content repurposing workflow to your content plan to get more mileage out of each piece of content you create.

Identify The Best Content to Repurpose

You'll also learn how to identify which pieces of content are prime candidates for repurposing and how to get started with repurposing them.

More student and client success stories from my courses and services:

I help simplify the content creation process to make it easier for online business owners to craft high-quality content.

"Thank you so much for creating this training on content planning!"

"Thank you so much for the training on creating a year's worth of content in two days. The Trello board is AMAZING!! I've been using a spreadsheet in Google, but this is SO much better! I have filled in my content plan for next year, and it's shown me where I need to do a little extra brainstorming and where I'm ready to get started preparing content. It's wonderful!

"~ Becky

You need the Niche Ninja Mini-Course!

If you want to become a money-making freelance writer or blogger, it’s imperative that you choose a niche that’s both profitable AND one you’ll enjoy writing about. But choosing the right niche is much easier said than done! If you’re struggling to “niche down,” you need the Niche Ninja Course. Heather’s videos, worksheets, and tips walk you through everything you need to know to find your perfect niche!

~ Cate Brubaker

"Heather is an amazing writer and such a tremendous resource for my blog. Her knowledge and acumen of SEO, keyword research, and blog writing has been an invaluable addition to helping me grow. Heather's contributions are always complete, fully researched, delivered on time, and above and beyond. 


In fact, often, Heather adds more to the post than the original outline, having found added value through her thorough research. You can count on the highest quality with Heather. And best of all, Heather clearly cares about the success of the posts she has written for me, and many of these posts rank on the first page of Google. She focuses on quality, and it shines through in every aspect of her work. 


Just had to tell you what an amazing job you do! You took my Harry Potter at Universal article that was hovering around 100 on Google, and yesterday it was at 9. Thank you so much for all you do!! And that's not the first time one of your updates significantly improved a ranking."

Keri Bartok
Blogger - Bon Voyage With Kids

"Heather is an absolute pleasure to work with - she is always prompt and professional in everything she does! I've been using her freelance writing and editing services for several months now. She's a great communicator and very creative. The fact that she has written on a wide range of topics and understands the significance of SEO writing makes my job much easier. Every month, I can count on Heather to complete the work on time and to a high standard. She's the best freelance writer I've ever worked with, and I wholeheartedly recommend her!"
Amira Irfan
7-Figure Blogger - A Self Guru

I’ve been there too, and that’s why I created The Content Repurposing Formula to provide you with an ultimate guide that helps you create a smart workflow and streamline your content creation process.

What if I told you there was a way to get more mileage from each piece of content you create, reaching a wider audience and saving you time and effort? This content repurposing course is designed to do just that - transform the way you make, publish, and distribute content.

I believe it’s possible to spend more time on the things we enjoy doing in our business and less on “being everything in our business” while still increasing our revenue and spending more time with family and friends.

Life’s too short to be stuck on the content creation hamster wheel when we can make creating and planning our content easier.

After purchase, you'll get instant access to the course and can immediately start repurposing your content and stop feeling like you have to feed the content creation monster.

Imagine never having to feel stressed out with content creation again...

You'll never have to feel overwhelmed by the constant need to create new content from scratch over and over again.

You can stop feeling like you're always playing catch-up or struggling with your content creation schedule.

Never worry about running out of content ideas or feeling like you're always trying to reinvent the wheel.

You can worry less about reaching new audiences or feeling like the content you've already created is going to waste.

You can stop feeling like you're not making progress with your content creation efforts or struggling to stay motivated.

You won't have to struggle to keep your content fresh and relevant even as your niche and business evolve.

You can stop feeling like you're spinning your wheels or wasting time on unproductive tasks.

Stop worrying whether you're creating enough high-quality content or struggling to engage your audience.

And don't worry about feeling like you're not making enough impact with your content or struggling to achieve your business goals.

The Content Repurposing Formula is perfect for you if...

 You want a painless way always to know the content you need to plan for the month (even if you’re not a planner).

You feel like there’s never enough time to research and create your content, much less create an editorial calendar.

You struggle with coming up with content ideas because you feel like you’re always on the content creation hamster wheel.

Your an online business owner who wants to learn how to reuse the content you already have for maximum efficiency and effectiveness.

You just need someone to throw you a damn rope to save you from the “content” quicksand you’re sinking in, i.e., please, make content creation easier, so I don’t feel like I’m smothering!!)

The Content Repurposing Formula may not be for you if...

If you don’t believe content creation is essential to growing your brand and making money.

 You're looking for a done-for-you content plan that is a quick fix (although that may be coming in the future!)

Don't see the point in creating a content strategy or workflow to craft compelling content.

Are you the kind of person who...

Is looking for ways to work smarter, not harder

Wants to get the most out of your existing content library

Wants to create a steady stream of high-quality content without feeling overwhelmed

Is looking to streamline your content creation process so you can avoid feeling like you're always in content creation mode.

Wants to find new audiences and expand your reach with your content

Is looking to establish yourself as an expert in your niche and build credibility

Wants to create more value for your audience

Wants to improve your content marketing efforts to make more money with the content you create.

If you've said "YES" To any of , then you are exactly who I love to help inside The Content Repurposing Formula.

It's time to say "YES" and join!
Meet the Course Creator

"From the moment I became a coach, I knew that helping other online business owners with content creation was my true passion!"

Heather Ritchie
  I’m Heather Ritchie, a Certified Content Marketing Strategist, and SEO content writer. I've been writing SEO-optimized content for my own blog and clients for years now.

I used to think that if something was too easy, I was doing it wrong, which is why I didn't initially repurpose my content. But now I know that I was working smarter, not harder.

That's why I developed the 9-step content repurposing workflow in this course that helped me go from being stressed out and overwhelmed like a new mother of sextuplets to getting content created WAY ahead of time.
Writer's Life for You Has Been featured In World-Class Publications, like
What's Inside The Content Repurposing Formula?

Inside The Content Repurposing Formula, you'll discover a step-by-step process for remixing and reusing your existing content to create new content faster and more efficiently. 

Learn how to break one long-form blog post into 20, 30, or even more pieces of content.

With lifetime access to the course and all future updates, you'll be equipped with the skills and knowledge you need to streamline your content creation process, reach new audiences, and easily grow your business.

Step 1

Learn the secret behind content repurposing and how it can level up your business and content creation process. Plus, learn the foundations of content repurposing, the benefits, and more.

Step 2

This module is all about creating a winning content repurposing strategy and plan that can help make content creation less overwhelming and why a content strategy is essential.

Step 3

In this module, you can steal my content repurposing workflow. Learn the eight steps to creating interesting and valuable content that helps your audience from the content you've already created.

Step 4

Now that you know what to do, it's time to execute your content repurposing plan. I'll be covering more in-depth how to actually do the things we've talked about so far. Plus, you'll get some tips and strategies.

Step 5

In module five, you'll learn the best content repurposing strategies and best practices. Here, you'll learn the best tips for repurposing your content, like the many ways to remix and reuse your existing content.

Step 6

This is the home to all the course bonuses you can use to level up your content creation process. These bonuses can help ensure the content you create connects with your audience and help you optimize it.

Module #1

This module lays out the foundations for creating a winning content strategy, including repurposing your content.

What exactly content repurposing is

You'll learn the best types of content to repurpose and why

Why it's important to have a content strategy

All the benefits of content repurposing

Module #2

Here's where we start getting into the meat and potatoes of the course. We'll dig deep into planning and strategy.

Learn how to create a content bank.

You'll get resources to ensure you understand your audience and their needs.

Learn the different stages of the buyer's journey and why they are important.

How to create content goals

Assessing your existing content for pieces, you can repurpose

Module #3

In this module, you learn the eight steps in my content repurposing workflow so you have an easily repeatable process you can use over and over again.

Steal my eight-step repurposing workflow.

Learn how to create 20, 30, and even more pieces of content from just one long blog post.

The tips that make this workflow scalable and streamline your content creation process.

Module #4

Now it's time to execute your content repurposing plan of attack.

Learn how to implement content repurposing in your business

We'll discuss in-depth what you need to do as we explore the workflow further, as well as how you can apply it to your biz.

You'll also learn how to evaluate your results and the metrics for measuring success.

And you'll find out how to adjust your content based on performance.

Module #5

This module covers the strategies and best practices for actually repurposing your content.

See actual examples in real life, like breaking one blog post down into MANY social media posts.

You'll discover the best practices for repurposing your content.

You'll find some great tips for staying organized and maintaining efficiency.

Module #6

These are the bonuses that will enhance your content creation process.

Brilliant Ways to Reach Your Ideal Audience

How to Identify Your Ideal Avatar

KeySearch Keyword Research Masterclass

Content Repurposing Guide

But wait, there's more!
Order today and you'll also get these bonuses:

Brilliant Ways to Reach Your Ideal Audience (Valued at $12)

KeySearch Keyword Research Masterclass (Valued at $47)

Content Promotion Checklist (Valued at $12)

Content Planning Spreadsheet (Valued at $19)

Audio: Mastering Content Promotion (Valued at $27)

How to Identify Your Ideal Avatar (Valued at $12)

Content Repurposing Guide With Best Practices and Strategies (Valued at $17)

Content Creation Idea Vault Trello Board (Valued at $27)

Video: How to Create a Content Routine That Sticks (Valued at $27)

Let's Recap... Here's Everything You're Getting Today!
The Content Repurposing Formula helps you create valuable content without the overwhelm.

Lifetime access to the course, including future updates. (Value $147)

Video lessons (Value $67)

BONUS KeySearch Keyword Research Masterclass (Value $47)

BONUS Content Creation Idea Vault Trello Board (Valued at $27)

Content Creation Spread Sheet (Valued at $19)

Video: How to Create a Content Routine That Sticks (Valued at $27)

BONUS Content Repurposing Guide With Best Practices and Strategies (Value $17)

BONUS: Brilliant Ways to Reach Your Ideal Audience (Value $12)

BONUS: How to Identify Your Ideal Avatar (Value $12)

BONUS: Content Promotion Checklist (Value at $12)

Audio: Mastering Content Promotion (Valued at $27)

Join The Content Repurposing Formula Today for ONLY $414 $127
(save over 75% Today!)
More Student Success Stories!
"This course gave me the tools I need..."

Everyone always talks about Niche down, and No one explains how to do it. After taking this course, I was able to pick a profitable niche and feel confident in my choice. This course gave me tools I will be able to use throughout my business. Thank you, Heather, you are the best!!

~ Tiffanie Mayo

"You need the Niche Ninja Mini-Course!"

You need the Niche Ninja Course! Everyone talks about "You need to niche down" or "choose a profitable niche," and Heather makes it easy to understand HOW to do both of these. Her workbook walks you through the process of how to dig a bit deeper and get to the core of choosing a niche you'll want to spend time writing about and working with.

~ Kelli Ship

Frequently Asked Questions

How can I help you decide if The Content Repurposing Formula is right for you?

  • When do I get access to the course?
    Immediately! As soon as you pay, you'll receive an email from Thrivecart with your login details.
  • Do you have a refund policy?
    I know you might be hesitant, but we want to make it an easy yes for you. That's why I'm offering a 7-day money-back guarantee. If you don’t learn anything new with the course, simply let me know within seven days of purchase, and I'll refund your money, no questions asked.

    But we're confident you'll love this content repurposing course. Not only will it save you time and effort, but it will also help you reach new audiences, boost your SEO, and establish yourself as an authority in your niche. So what are you waiting for? It's time to unlock the power of content repurposing and take your online business to the next level. Enroll in the course today and start creating more content with less effort!
  • Do you have an affiliate program?
    Yes! You'll be invited to earn 30 - 40% commissions on all referrals for my courses and digital products as soon as you purchase.
  • Do I need any special tools or software to complete the course?
    No, you don't need any special tools or software to complete the course. You can use free tools, but I also recommend some paid ones that you can purchase to make creating content easier.
  • How long does this course take to complete?
    The course is designed to be completed at your own pace, but you can complete it in as little as a few hours. We've broken the course down into bite-sized modules that you can complete quickly. Plus, with our bonus materials and insider tips, you can start repurposing your content immediately.
  • Will repurposing my content affect my SEO?
    No, repurposing your content will not negatively affect your SEO. In fact, repurposing your content in different formats and on a variety of platforms can actually help boost your SEO, as search engines will see that you are creating new, high-quality, informative content relevant to your audience.
  • Will repurposing my content make it less original?
    No, repurposing your content in different formats and on various platforms does not make it less original. Repurposing your content can help you reach new audiences who may not have seen your original content while establishing you as an authority in your niche.
  • What kind of results can I expect from repurposing my content?
    The results you can expect from repurposing your content will depend on your goals and the effort you put into it. However, many businesses have significantly improved reach and engagement by repurposing their content. Plus, with our strategies and tips, you can quickly create new pieces of content, saving you time.
Get Instant Access to the Course Today By Signing up Below!

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Only $27 $12(Over 50% Off) On This Page Only
If you're looking for a more flexible way to plan your content, this Content Planning Trello Board is perfect for planning blog articles and social media posts for the whole year.

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Imagine if you never had to be overwhelmed with content creation again...

Remix and reuse your existing content to create new content faster and more efficiently.

Save time and effort by repurposing existing content instead of constantly creating new content from scratch.

Build a more consistent brand image and messaging by repurposing existing content into different formats.

Create a content library of high-quality content that you can use to keep your audience engaged and informed.

Sell more of your products and services with each piece of content you create.

Create more value for your audience, provide them with the information, and help solve their problems.

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