How to Choose a Profitable Niche in 5 Easy Steps

The course that teaches you how to choose a profitable niche for your freelance writing or blogging business, so you know it makes money from the start.

Want to learn how to choose a niche for your blog or freelance writing business to begin connecting with the right potential customers and clients to finally start making money?
Then The Niche Ninja Mini-Course was made exactly for you!

Although niching down can become overwhelming, Heather has created a brilliant niche course that teaches you how to identify your ideal clients by understanding their needs and preferences while giving you insight into their psychology. She breaks down the process in easy-to-follow steps, on how to research the demand of your target market and your competitors by using specific tools and including videos and worksheets that also help you evaluate the profitability of your niche. Most importantly, she cares enough for the result to align with your core values.

Anna Markou
Do you constantly struggle with connecting with your audience or showcasing yourself as an expert to make more money as a blogger or freelance writer?

As a freelance writer and blogger, I have been in your shoes.

To make more money as a freelance writer, you need to establish yourself as an expert to ditch the abysmal rates you must charge to find clients on platforms like Upwork and Fiverr.

To find clients to pay you what you are worth, you need to niche down and become an expert in one primary topic or industry.

As a blogger, you need to niche down for similar reasons - so you can showcase yourself as an expert to help Google understand what your blog is about.

And this will help you find your true audience and tailor your messaging to them so you can sell more affiliate products and make money with your own products and services.

It took me a year to choose my niche for my blog and my writing businesses! I tried emailing the bloggers whose list I was on, asking in Facebook groups, and doing anything else I could to narrow my topics down.

I'm still waiting to get responses back because, unfortunately, only you can choose your niche. Eventually, I had to create separate websites from my blog and writing business because they were just too different.

You don't need to worry anymore because your problem is almost solved!

This Mini-Course Will Help You....
Make More Money with Your Products and Services

Showcase your expertise and connect with the right people who need your products and services to solve their problems. 

Find Better, High-Paying Clients That Can Pay You What You're Worth

Get off platforms like Upwork and connect with clients who can afford to pay you what you're worth on places like LinkedIn.

Get Out of the Feast or Famine Cycle Once and for All

Stop living in the neverending cycle of struggling to make enough money to pay your bills and abundance.

Student Success Stories

We help bloggers and freelance writers to build profitable work-from-home businesses to live a life of freedom and spend more time with family and friends.

Choosing a niche is your most important decision as a writer.

With this course, Heather not only helps you find the perfectly profitable niche for you, but shows you exactly how to become THE EXPERT in your field. Plus, with years of freelancing experience to share, she sprinkles in nuggets of wisdom throughout.

Nadalie Bardo

It's All You Boo

You need the Niche Ninja Course!

Everyone talks about "You need to niche down" or "choose a profitable niche" and Heather makes it easy to understand HOW to go about doing both of these. Her workbook walks you through the process of how to dig a bit deeper and get at the core of choosing a niche you'll want to spend time writing about and working with.

Kelli Ship


I've been where you are, struggling to choose the right niche, and I want it to be easier for you!

I could charge 5x more for this, but I know how frustrating it is to be stuck.....

After purchase, you'll get instant access to the Niche Ninja Mini-Course and can immediately take action to get past your niche struggles.

Imagine never having to struggle with these things again...

Attracting your ideal audience because now you can focus on becoming an expert in one main topic 

Struggling to rank on Google because the search algorithm will know what your website is all about and, therefore, how to rank your content in search results

Creating products that help your ideal client because you'll be more focused on your perfect person's problems

Worrying whether or not your niche is profitable

Creating content that doesn't connect with your readers - now they'll think you read their minds.

Networking with other professionals because it helps you connect with the right people and collaborate in complementary markets

You can worry less about finding clients and customers because more of them will come to you instead of the other way around.

Continuing to work your 9-5 because choosing a niche will help you make more money faster

No more trying to work your day job and grow your work-from-home business because you'll be making the money you deserve so you can ditch your 9-5.

Wouldn't it be nice to buy whatever you need at the grocery store or for the kids - to make the money you need to make life easier and stop struggling?

How will you feel when you can wake up each morning and your commute is just from your bed to the coffee pot? Or when you can spend more time with family and friends?

When I left my day job for good, the feeling was so freeing that I could finally come up for air to breathe and spend more time doing the things I loved to do.

I could start working towards my own goals and not someone else’s.

Who is the Niche Ninja Mini-Course for?

It's for any blogger or freelance writer struggling to make money or get traffic to your website. 

It's for the aspiring freelancers and bloggers who want to start things off the right way instead of spinning their wheels for days, weeks, or months (like I did).

It's for any solopreneur who wants to drill down on their niche to connect with the right people ready to buy your digital products, courses, and services.

Are you the kind of person who...

Wants to actually make money working from home

Is maybe a little scared to jump all in and actually connect with your audience

Believes in you have products and services that can make a difference.

Desires a life of freedom and flexibility that working from home gives you

Knows you have a message to share with the world, but it's not getting heard.

Wants to live the life you've always dreamed of 

If you've said "YES" To any of , then you are exactly the perfect person for this mini-course.

It's time to say "YES" and sign up now!
Why the Hell Should You Listen to Me?

"From the moment I became a coach for freelancers, I knew this was what I was supposed to be doing!"

Heather Ritchie
I like that you’re skeptical because you can never be too safe! Many people claim they can help you make money online, and their brilliant idea is telling you to take surveys to earn income.

The truth is that I’ve been making money online for a while – 5 years. I’ve made thousands of dollars as a freelance writer and blogger. So, I’m proof that it is possible to make good money in both of these online careers without having a degree in English or Marketing.

My first job was on Upwork, so I’ve also worked crappy, low-paying jobs. That’s why I’m here helping you escape horrible pay and months of not gaining traction with your blog. Plus, it took me a YEAR to choose my niche!
Writer's Life for You Has been Featured In World-Class Publications, like
What's Inside the Niche Ninja Mini-Course?

The Niche Ninja Mini-Course is the course that teaches you my Niche Ninja Method - my proprietary process for choosing and validating your profitable niche. You can work through the course as fast as you want - even in just a few days or less!

Step 1
Introduction to the Niche Ninja Method

You'll learn why you need to choose a niche and when you need to niche down as well as the five steps of the process.

Step 2
Niches Related to Things People are Passionate About

You'll learn about niches based on peoples' passions.

Step 3
Niches Related to Careers and Education

Learn about niches related to peoples' educational or career background.

Step 4
Niches Related to Life Experience

Learn about the niches related to peoples' life experience.

Step 5
Research: Demand, Competitors & Profitability

Learn the tools to validate your niche in during the research part of the process.

Step 6
Cross-References the Niches on your List

This is how to use the data to validate your niche plus helpful tips for choosing one.

Step 7
Recommended Tools and Overview of Keysearch

The recommended tools I discuss through the process of finding your niche and a video overview of Keysearch.

But wait, there's more!
Special Limited Bonus!
Order today and you'll also get these limited time bonuses:

A guide with examples on how to define your unique selling proposition

Worksheets to help you identify your ideal clients or customers

A list of 93+ profitable freelance writing niches

A list of 116 profitable blog niches

A video overview of Keysearch + the basics of keyword research

Let's Recap... Here's Everything You're Getting Today!
The Niche Ninja Mini-Course is the perfect course to help you niche down and finally start making more money in your business.

Niche Ninja Mini-Course - 7 modules with 32 lessons (Value $150)

50+page workbook (Value $17)

BONUS: Guide on How to Define Your Unique Selling Proposition (Value $10)

BONUS: Guide on How to Identify Your Ideal Avatar Worksheets (Value $12)

BONUS: Video KeySearch Keyword Research Masterclass (Value $27)

BONUS: List of profitable blog niches (Value $10)

BONUS: List of profitable freelance writing niches (Value $10)

Join the Niche Ninja Mini-Course Today for ONLY $206 $47
(save over 75%!)
Huge Success Stories!
"The Niche Ninja Mini-Course walked me through the entire process of choosing a profitable niche...."

" from identifying my ideal reader to researching each niche to determine whether it's in demand and how competitive it is. While working through the course, I used the beautifully designed worksheets to come up with a list of profitable niche ideas for my next blog and finally narrowed it down to a topic that is both in demand and one that I would enjoy writing about. If you've been spinning your wheels trying to decide on a blog or freelance writing niche, stop now and take this course!"

~Tonya Mickelson

"I just started with the course...but WOW!"

I wanted to compliment you on the article you wrote on Finding Your Ideal Avatar. Wow - this really digs very deep into finding out about those prospects. Very interesting information - I couldn't stop writing!

~ Katherine

More Things People Say About My Products and Courses

I love your resources!! They are the best I've come across!

Many thanks for your message, I must say I found your website a huge goldmine of information and I found a wealth of tips and guidance so thank you again!

Questions Smart People Ask

How can we help you decide if the Niche Ninja is right for you?

  • When do I get access to the course?
    Instantly! As soon as you purchase, Thrivecart will send you an email with your login instructions.
  • Do you have a refund policy?
    All sales are final since this is a digital product, and you get instant access. No refunds will be issued.

    We believe in giving more than receiving and each of our products and services is designed with this in mind. We keep our prices reasonably low compared to market value, so you have the tools and resources you need at an affordable price.
  • Do you have an affiliate program?
    Yes! You'll be invited to earn 40% commissions on all referrals as soon as you purchase.
  • Do I need any expensive software?
    Nope! Everything in the course can be accomplished using free tools though I recommend you get an inexpensive keyword research tool to help you with this course and to use for your blog posts - whether for clients or your own blog.
  • How do I know if this course will work for me?
    For a small investment, you get tons of actionable data, and I will walk you step-by-step through the process of choosing your niche. It will help you make the life you’ve always dreamed of, but you have to implement what you learn.

    This process does work. I've had hundreds of students go through this course now and heard amazing things from them!

    I run through the same process whenever I consider starting another blog?
  • With all the free information out there, why should I buy a course on how to niche down?
    Lord, let me tell you. I had the same attitude (and budget) when I started. I wasted MONTHS figuring out how to start a blog and writing business when if I had an affordable resource that would give me the shortcut to making money faster, I would have started writing much sooner. That means I could have started working from home full-time sooner, reducing my commute to from the bed to the coffee pot (for real).

    Time is money. The less time you waste, the quicker you can skip to the make-money part.
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Niche Ninja Mini-Course$47

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Imagine if you could actually start finding more clients and connecting with the audience looking for your help...

You would finally be able to ditch your day job.

You won't be too exhausted from working all those hours at your 9-5 to do things with family and friends.

You can rest knowing that you can support your family and have a better work-life balance.

Accelerate your progress by avoiding all the mistakes I made for you

Keep your sales pipeline filled with hundreds of possible clients and customers

Get more targeted traffic to your blog and website - people who are more likely to buy your products and services.

More Love From Students

"Since I absolutely adore writing, I had been trying to learn more about ghostwriting and beginning it as a career. I am SO glad I found this eBook! Heather has it seriously packed out with information. She explains what ghostwriting it, how to do it legally, and then gives all sorts of sources to begin applying for. I have already applied for 2 of her recommended programs and am working on my profiles now. (She gives tips on this too!) I actually feel confident in being able to make this a living in my near future."

Jess Kitchens of The Best Self

"Wow, Heather’s Book is just amazing. I always wanted to set up a writing business where I don’t have to go on a hunt for clients, but they come to me directly. This is a book for that. I know the answers to all the whats, hows, and wheres. I am really happy that I found her book. Thanks, Heather!"

Ekta Swankar of Tia Says

Still reading...

Thank you so much for reading to the very bottom of the page. 

I bet that means you're interested but perhaps afraid? 
Starting something new is scary, so whether it's fear of rejection, the unknown, failure, or of the process itself, it's natural to be afraid. 

It's possible to be scared of good things too! Once you start connecting with readers and potential clients and customers, that means you need to show up and that can be a very scary thing.
Leaving the security of a traditional job terrified me. What if I couldn't make ends meet? What if I sucked? 
I totally get it. I hate change, even good change! But once I took that leap, I never looked back, and I'm happier than I've ever been. This course can do the same for you.