WELCOME CONTENT THAT CONVERTS BUNDLE FRIENDS!
Unlock the Secrets of Content That Captivates and Converts
CREATING CONTENT THAT CONVERTS
Get the Tools and Strategies to Skyrocket Your Engagement and Conversion Rates.
For FREE for the Content That Converts Bundle Event
Are you tired of pouring your heart and soul into content creation only to hear ? We all have at some point!
Do You Struggle With Any Of These Things...

Finding the time to create and publish content consistently

Feeling overwhelmed by the constant need to come up with fresh and engaging content ideas

Struggling to understand the preferences and needs of your audience

Unable to effectively repurpose and distribute content across different platforms

Difficulty maintaining a consistent brand voice across different platforms

Feeling unsure about which content formats and mediums resonate best with your audience

Struggling to create content effectively and communicate the values of your products and services

Difficulty moving leads through the sales funnel with content

Difficulty keeping up with the last content marketing and SEO trends and best practices

Overwhelmed with content planning and creation that affects your overall productivity

Uncertainty about how to track and analyze content performance for continual improvement

If so, you're certainly not alone!
Imagine mastering the art of converting leads into loyal customers and clients with compelling content without working more or sacrificing personal time.

Say goodbye to overwhelm and hello to a streamlined content creation process that actually converts. Introducing Creating Content That Converts, the ultimate self-paced course designed specifically for content creators and solopreneurs like you. 


hether you're managing a small team or flying solo, this course will empower you to create content that not only resonates deeply with your target audience but also significantly boosts your engagement and conversion rates. 


No more spinning your wheels or sacrificing precious time and energy. It's time to amplify your online presence and profitability without the burnout. 


Let's turn your content into real business growth and reclaim your freedom to enjoy life outside work. Are you ready to unlock the secrets to content success?

Define Your Direction: Crafting a Clear Mission and Vision for Success

Kickstart your strategic journey with the module on crafting your vision and mission. Learn to articulate a clear mission, set achievable goals, and develop a unique selling proposition that sets you apart. This module lays the foundation for your success, helping you build a solid base for all future endeavors.

Know Your Audience: Master the Art of Audience Engagement

Unlock the secrets to understanding your audience with the module on getting to know your audience. Discover how to differentiate between your ideal avatar and broader audience, and use targeted research techniques to precisely define your audience segments. Employ AI tools to refine your understanding and ensure your content consistently resonates and engages.

Optimize Your Presence: Strategic Platform Selection & Content Scheduling

Perfect your digital strategy with the module on optimizing your online presence. Discover the ideal social media channels for your active and engaged audience. Dive into audience behavior analysis to craft an effective content schedule that maximizes reach and impact. Learn about essential scheduling tools that streamline your content management process, ensuring consistent and timely engagement across all platforms.

Craft Your Voice: Building Consistency in Messaging and Brand Tone

Refine your brand's impact in the module on crafting your brand voice. Learn to develop a consistent, clear voice across all communications, using AI tools to analyze and perfect your tone. This module helps you create resonant messaging that aligns closely with your audience's needs, enhancing your brand's presence.

Conquer Content Hurdles: Strategies for Overcoming Creation Challenges

Overcome common content creation challenges in this focused module. Discover strategies to tackle obstacles from idea generation to content fatigue. Use AI prompts for efficient content repurposing, transforming existing materials into fresh, engaging outputs. Gain the tools and insights needed to streamline your content process and ensure a consistent flow of quality content.

Engage and Convert: Mastering Content Impact and Analytics

Boost your impact with the module on engaging and converting your audience. Master crafting compelling content and delve into analytics to optimize conversions. Gain actionable insights to refine your strategies and enhance content ROI. This module equips you with tools to turn audience engagement into measurable success.

Masterplan Your Success: The COMPASS Content Strategy

Finalize your content strategy with the COMPASS approach to create a robust conversion plan. This module streamlines the process from compiling insights to scheduling and adjustments, incorporating AI for enhanced measurement and effectiveness. Equip yourself with the tools to navigate content creation successfully and optimize ongoing performance.

Join over 7,500 students and customers.

What customers of my content creation courses and resources are saying..

"I was really overwhelmed with content planning  before."

I bought Content Planning 101 when it originally launched as a Paid Live Training, so the price was an instant yes, and since I've been in your world for over a year and a half, you're my go-to for all things content creation.


 I knew Content Planning 101 would be incredible like your other products. One thing that I was intrigued about, which I'd never heard of before, was the method you use yourself for content planning.

I was really overwhelmed and stressed about content planning because it's been so long since I've written a blog post that I lost confidence, and planning isn't my strongest point. But I know I needed to get my arse into gear and start again, but this time with planning and a strategy in place.

Now, I feel relieved and like a huge weight has been lifted off my shoulders because the entire process of content planning is laid out in a way that's really easy to understand and take action with.

My biggest takeaway was the strategy you go into detail about; it is GENIUS!


~Ami Hook-Ireland
"I always seemed to be creating my content on the fly."

So Content Planning 101 seemed like a well-thought-out system (and not just winging it).


The biggest light bulb went off when you talked about planning content around things that I'm selling or promoting that month. Then it seemed obvious what content I needed to create; I just had to fill in the blanks with topics already in my "vault" of content ideas. I can finally batch!!


I've planned out my whole quarter, and if I wanted to, I could plan out the whole year!! I would absolutely recommend this training to anyone who struggles to know "what to talk about" in any given month or week and wants to plan things ahead.”


~Anna Crosby

More Testimonials

I wasn’t nervous about buying the membership; in fact, I was excited to start learning. The membership topics were great and interesting to join in. I wanted to learn more about the topics you were teaching. Now I feel very knowledgeable. I do love the helpful tips on subjects. You explain the steps well. The course and membership are amazing and fun to go through, so thank you!

Chelsea
Member of the Inspired Content Creator's Collective

I want you to know that I really enjoy the new setup for Mini-Win Mondays. They are very organized and connect well with the monthly content drop. I love lists, so setting up workbooks with checklists and steps, going through the workbook, and discussing the reason and purpose behind each part is helpful.

Jen Warren
Member of the Inspired Content Creator's Collective - yourjoyinmind,com
Ready to start creating content that
converts fans into buyers?
Why I Created Creating Content That Converts
Heather Ritchie
Hey, I'm Heather. As a Certified Content Marketing Strategist, I've always been passionate about helping content creators and solopreneurs thrive in their online businesses. Throughout my journey, I've faced many of the same challenges my ideal audience experiences - being overwhelmed, having low engagement, and struggling to understand their target audience.

That's why I created Creating Content That Converts, the course designed to address these issues and provide actionable strategies for crafting content that not only resonates with their audience but also converts them into loyal clients.

When I started my own business in 2017, I quickly realized that creating compelling content was the key to attracting and converting my ideal clients. However, I struggled to truly understand the psychology behind audience engagement and often found myself overwhelmed by content creation demands while juggling other aspects of my business.

It was frustrating, to say the least. Armed with the expertise from my content marketing strategist certification and content creation secrets I've learned over the past seven years, I created this course to help you overcome the challenges I once faced.
Why You Should Bother Learning This...

Unleash the Power of Strategic Insights: Gain profound insights into your audience's psyche, allowing you to create content that resonates on a profound level.

Craft Content with Purpose and Precision: Seamlessly weave emotions and desires into every piece of content, compelling your audience to take action with every word.

Transform Understanding into Actionable Strategy: Translate your deep understanding of your audience into actionable content strategies that drive real results.

Empower Your Creative Process: Harness the power of strategic insights to streamline your content creation process, enabling you to achieve impactful results with greater efficiency and effectiveness.

Special Bonuses!

Order today, and you'll get these amazing bonuses!

Bonus #1 - Common Channels Format Guide 

This comprehensive guide will show you how to tailor your content for various platforms so you can captivate your audience no matter where they are.

Content recommendations for Facebook, Instagram, Twitter, TikTok, Email, LinkedIn, Pinterest, and YouTube

Bonus #2 - Content Creation Idea Vault Trello Board

Streamline your content creation with the Content Idea Vault Trello Board Template, an essential tool for organizing, tracking, and expanding your ideas across all stages—from inspiration to publication.

A customizable Trello template to use as a content idea library

Bonus #3 - Crafting Compelling Email CTAs Training

Boost your email impact with our bonus training on Crafting Compelling Email CTAs. Learn to create CTAs that capture attention and drive action, combining persuasive language with strategic design to transform your emails into powerful conversion tools.

Over 30-minute workshop on crafting compelling email CTAs

Explore visual elements that enhance the appeal and effectiveness of your CTAs.

Learn the best practices for CTA placement to maximize visibility and impact.

Get insights into optimizing your CTAs for better conversions.

Master the art of persuasive language that entices clicks and conversions.

Bonus #4 - The Fillable Content Strategy Roadmap

This essential guide helps you craft a robust content strategy and provides a clear, actionable plan for execution. Ideal for aligning your vision with practical steps to meet business goals and grow your brand, this roadmap is the perfect tool to bridge your strategy to successful outcomes.

Fillable worksheets that walk you through creating a content strategy

Bonus #5 - The Fillable Content Idea Generator

Never suffer from writer's block again with this handy PDF, which helps you find content ideas in the world around you, online, and even in your own mind.

Fillable PDF with many ways to mine content out of your own head and the world around you.

Video overview on how to use it

Bonus #6 - The Content Repurposing Guide

I packed this essential guide with strategies and examples on how to transform existing content into new formats, saving time while expanding your audience. Learn to turn blog posts into podcasts, videos into infographics, and more, strengthening your brand and amplifying your impact with minimal effort.

PDF guide with examples, tips, and strategies

Here's everything you're getting instantly...

7+ Modules of video lessons and content, including AI prompts for content creation tasks (valued at $397)

Lifetime access, including all future updates as long as the class exists (valued at $97)

(BONUS) Common Channels Format Guide PDF (valued at $9)

(BONUS) Content Creation Idea Vault Trello Board Template (valued at $27)

(BONUS) Crafting Compelling Email CTAs Video Training (valued at $19)

(BONUS) Fillable Content Strategy Roadmap (valued at $15)

(BONUS) The Fillable Content Idea Generator (valued at $17)

(BONUS) The Content Repurposing Guide (valued at $17)

Get Everything For Only $583 $0
"Choosing what niche to build your freelancing business or blog on is the most important decision you ever make as a writer."

“It determines everything you do going forward. So, why not ensure that you make the right choice? With this course, Heather not only helps you find the perfect profitable niche for you but shows you exactly how to become THE EXPERT in your field. With years of freelancing experience to share, she sprinkles in nuggets of wisdom throughout. Stop guessing, stop wondering and worrying, buy this course and be sure about which niche is right for you. Or should I say write for you?”


~Nadalie Bardo - It's All You Boo

Complete Your Order and Get Access to Creating Content That Converts Now!

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Scale Smart: Your No-Stress Social Media Calendar

Simplify your social media to build your brand – and free up your time.

Get a handle on social media without the daily hustle. This customizable content calendar helps you batch, plan, and schedule posts effortlessly, so your social media works around your life, not the other way around.

Perfect for solopreneurs who need a reliable content plan to engage their audience and scale up.

Only $9 on this page (normally $27)

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Frequently Asked Questions

Questions smart people ask- Let's see if, Creating Content That Converts is for you.

  • When do I get access to the course?
    Immediately! As soon as you pay, you'll receive an email from ThriveCart with your login details.
  • Do I need any expensive software?
    Nope! You don't need any fancy tools. I may give suggestions for paid tools you can use in the trainings, but there are many free software and tool options out there. You can also use the free version of ChatGPT for all the prompts provided.
  • I'm concerned about the time commitment required for this training. How can I fit it into my busy schedule?
    I certainly understand that time is precious, which is why I designed this training to be flexible and accommodating to your schedule. The training is live, but you have lifetime access to the recording, allowing you to complete it at your own pace and convenience.
  • Do you have an affiliate program?
    Yes, you can earn up to 40% by promoting Writer's Life for You digital products, courses, and services. After signing up for the course, you'll get an opportunity to sign up for the affiliate program.
  • How long will this take?
    The course is self-paced, so you can go through it at your own pace. It includes videos and written content.

    You’ll then likely want to spend at least a few hours on research (especially if you’re brand new) so you can implement what you learn in the training. Just be aware that there is no set time frame to see results because it can depend on your niche and audience and the time you have to research and implement things. You may need to experiment to see what works since your audience is made of actual human beings (if this were easy, you wouldn’t be here- trust me, I’ve been there too).
  • What if I don’t learn anything new?
    If you feel that you didn’t learn a single new thing, let me know within seven days, and I will give you a full refund, but I’m sure you will!
  • Who is this toolkit for?
    - Content creators looking to streamline their content creation process
    - Solopreneurs seeking to improve their content creation efficiency
    - Bloggers wanting to save time and effort in creating high-quality content
    - Online business owners who handle their own content creation and want to be more efficient
    - Freelancers who want to deliver content to clients more effectively
    - Social media managers who want to optimize their content creation workflow
  • Will this course provide insights into understanding my audience's needs and behaviors for targeted content creation?
    This course provides insights into your audience's needs and behaviors. You will learn to identify and analyze your ideal audience's preferences and pain points using effective research methods, including AI tools. It covers distinctions between general audiences and specific buyer personas, enabling you to tailor your content precisely. By the end, you'll be equipped to create targeted content that resonates deeply and drives engagement and conversions. You'll even get AI prompts to help you better understand your audience.
  • I’ve got another question.
    Great! Email me at hello@writerslifeforyou.com, and I'll be glad to answer any questions you have.
More Testimonials From Happy Students!

"Everyone always talks about Niche down, and No one explains how to do it. After taking this course, I was able to pick a profitable niche and feel confident in my choice. This course gave me tools I will be able to use throughout my business. Thank you, Heather, you are the best!!"

Tiffanie Mayo
The Niche Ninja Mini-Course student

"You need the Niche Ninja Course! Everyone talks about "You need to niche down" or "choose a profitable niche," and Heather makes it easy to understand HOW to go about doing both of these. Her workbook walks you through the process of how to dig a bit deeper and get to the core of choosing a niche you'll want to spend time writing about and working with."

Kelli Ship
GeniBliss

"Thank you so much for the training on creating a year's worth of content in two days. The Trello board is AMAZING!! I've been using a spreadsheet in Google, but this is SO much better! I have filled in my content plan for next year, and it's shown me where I need to do a little extra brainstorming and where I'm ready to get started preparing content. It's wonderful!"

Becky
Content Planning 101 student

"I watched your workshop a couple of days ago and started using the Trello board to plan my Q1. It feels great to have a plan!"

Katie S.
Content Planning 101 student

"I absolutely love the Standard Content Planning Outline! All your blog writing tools seem to help me organize my content writing. Thank you for sharing."

Kim
Fan of The Content Planning Template

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